The value proposition canvas is a way to determine what the customer wants and needs.
The value proposition is a sentence that sums up why exactly your product is good. Using value proposition to help you determine the scope will improve alignment between scope and client’s needs.
The Value proposition: This describes what you are designing in order to meet the customers needs and wishes. Products and services: What your product or service is build around.
Gain Creators:The positive outcome that your product or service creates for the customer.
Pain Relievers:How the product or service relieves pain.
Pains: Describes anything that annoys the customer in their lives both before, during and after getting a task done.
Gain: Describes all aspects of which the customer will experience gain. This can both be needs that are fulfilled or things that surprises the customer.
Customer Jobs: Describes either tasks the customer has to do, problems or needs of the customer.
- Using wrong information or assumptions can twist the outcome in an unwanted direction.
- Not looking at the Value Proposition Canvas as two separate building block.
- Mixing several customer segments into one canvas.
- Creating your Customer Profile through the lens of your value proposition.
- Only focusing on functional jobs.
- Trying to address every customer pain and gain.
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